8 Things We Have Never Done As A Skincare Brand

8 Things We Have Never Done As A Skincare Brand

Posted by BodyTree Naturals on

A brand is defined not just by what it actively does but also by what it consciously avoids. At BodyTree, we take pride in both. 

While we dedicate our efforts to strategizing and executing action plans, we are equally committed to staying away from paths and practices that don’t align with our core values.

In this blog, we reveal the boundaries we’ve set – choices that make a world of difference to our brand and your skincare experience. 

Here are 8 things BodyTree has never done and will never do as a skincare brand: 

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1. No fear-based marketing

Clean and intentional skincare is the foundation of BodyTree. Fearmongering has no place in it. We reject all forms of fear-based marketing – we never exploit your insecurities or instill fear in you about the consequences of not using our products.

For instance, we avoid marketing tactics that suggest your skin is “flawed” and needs “fixing”. For us, acne is a normal skin concern; there’s nothing “wrong” with frizzy hair; and “white” skin is not, and should never be, a skincare goal. 

Instead, we embrace a science-driven and information-based approach, educating you about our formulations, ingredients, and their benefits. Our focus is to create safe, effective skincare practices that help maintain your skin’s integrity.

2. No unrealistic skincare claims 

The skincare industry often thrives on unrealistic claims and unachievable standards, but BodyTree takes a different approach. For us, skincare is not about conforming to idealized notions of “flawless” skin. It is about giving your skin what it truly needs to be its best. 

Exaggerated promises, we believe, reinforce gender-based stereotypes. Study after study has shown that such claims harm women’s mental and physical health, often leading to anxiety, low self-esteem, eating disorders, and more. 

At BodyTree, we actively steer clear of puffed-up claims and perceived flaws. Our products don’t promise dramatic changes in one use, vanish acne scars in a week, whiten your skin, or defy age. 

Our products, on the other hand, are designed to support your skin’s natural needs. We emphasize authentic skincare regimes that focus on cleansing, hydration, moisturization, protection, and gradual restoration. 

3. No war lingo

In the skincare industry, war lingo often sneaks into marketing content and sales campaigns. Ever noticed phrases like “fight” acne, “tame” frizzy hair, “banish” dry skin”, or “combat” dull skin”?

We, at BodyTree, reject this narrative. No, you are not at war with your body, and addressing skincare concerns like breakouts, frizzy hair, and dryness shouldn’t feel like a battle. 

What’s the big deal, one might ask? Aren’t these just words? Words matter. They reflect how you perceive yourself and your relationship with your skin. That’s why we embrace a compassionate approach to skincare, promoting harmony between you and your skin. 

Our writing and marketing teams make conscious efforts to avoid language rooted in conflict. For us, skincare is a journey of self-care, not conquest.

4. No compromise on safety

We are committed to clean skincare, which means formulations with safe, non-toxic ingredients, free from parabens, phthalates, sulfates, synthetic colors, and fragrances. To ensure safety, we use only COSMOS & ECOCERT-approved preservatives. 

We always choose safety and efficacy over shelf life and convenience. None of our products have a shelf life exceeding 24 months, which is far shorter than the industry standard of 30 to 36 months.

Our ingredient philosophy revolves around three questions: Is it effective? Is it safe for the skin? Is it safe for the planet? Only ingredients that answer "yes" to all three questions make it to our formulations. 

Take silicones, for instance. While the industry has no consensus on their impact on the skin, they aren’t the most environment-friendly ingredient. Many forms of silicones are poorly biodegradable and could pose long-term risks to the environment, which is why they have no place in our formulations.

5. No filler ingredients

All our formulations are driven by science. We meticulously evaluate each ingredient for its proven efficacy and safety to ensure that it has a clear, meaningful role in the formulation. We don’t overload products with unnecessary ingredients just to make them appear complex. 

If an ingredient is in our product, it’s there for a reason—either it serves a specific purpose or strengthens the formulation as a whole. Trendy or filler ingredients, which don’t significantly contribute to the overall performance of a product, have no place in our approach. 

This philosophy also shapes our approach to skincare routines. Instead of overwhelming you with excessive products and steps, we prioritize clean, potent, multitasking solutions that simplify your regimen and address key skin concerns.

6. No place for fairness products

A question that has consistently come our way since we began operations in 2015 is this: do you have any fairness or skin-brightening products? Our answer has always been – and will always be – no.

From day one, we’ve focused on promoting the health and integrity of your skin, not fairness. You won’t find a single cream, serum, or lotion in our line that promises to brighten your skin. Fairness has never been, and will never be, part of our philosophy.

Consumer trends now echo what we’ve stood for all along. A 2024 report reveals the declining demand for fairness-based products, signaling a shift in how beauty is defined. We’ve always believed that fair skin doesn’t equate to healthy skin, and it is inspiring to see the world moving in the same direction.

7. No unclear or false labels

Transparency is at the core of everything we do, and it extends to our labels and website. Instead of using vague, misleading claims and confusing terminology, we prioritize clarity, accuracy, and detail.

Every BodyTree product includes a complete ingredient list with INCI (International Nomenclature of Cosmetic Ingredients) names. This ensures you have all the information you need to look up ingredients and understand your skincare products.

We believe you have the right to know what’s in the products you use – only then will you feel confident about your skincare choices.

8. No selective emphasis

We don’t rely on selective emphasis – that is, highlighting one aspect of a product to create a misleading impression about the whole brand. Terms like “natural” and “organic” are used only when fully supported by a product’s ingredients and certifications.

For instance, our Virgin Coconut Oil is 100% natural, organic, unprocessed, and fair trade-certified. However, these descriptors are specific to that product alone. We don’t use them to suggest that every item in our range shares the same attributes.

We focus on accurately describing each product with details that matter to our customers. Rather than using buzzwords like “clean” or “science-driven” without context, we prioritize educating you about their true meaning in the context of our brand.

Final thoughts

At BodyTree, our products and marketing efforts are designed to celebrate the uniqueness of your skin. We stand for self-acceptance and encourage you to choose what works best for you.